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RingConn’s Lord of the Rings promotion assumes smart ring wearers want to be like Gollum

The Verge · Mon, 22 Jun 2026 16:39:14 GMT

Smart ring maker RingConn's marketing copy says Lord of the Rings' "enduring narrative highlights a simple but powerful idea: that meaningful transformation often begins with the choices we make each day. RingConn embraces a similar philosophy, believing that lasting change begin

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