TECH

Xbox exploring ‘radically different’ console business models

The Verge · Wed, 10 Jun 2026 11:04:22 GMT

The RAMageddon crisis has got Microsoft rethinking its Xbox console hardware business. Xbox CEO Asha Sharma and Xbox strategy chief Matthew Ball have both revealed this week that Microsoft is reevaluating plans for its next-generation Project Helix console and exploring "radicall

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