TECH

The secret to Roku’s success: not being cool

The Verge · Thu, 28 May 2026 15:30:00 GMT

This is Lowpass by Janko Roettgers, a newsletter on the ever-evolving intersection of tech and entertainment, syndicated just for The Verge subscribers once a week. Roughly 10 years ago, someone told me that Roku was making "cheap hardware to sell to Walmart customers in flyover

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