TECH

You don’t need to be an AI startup to raise. Lucra has $20M to prove it.

TechCrunch · Wed, 20 May 2026 21:21:22 GMT

Slapping “AI” on your startup’s pitch deck is basically table stakes right now. When a founder raised $20 million from Cathie Wood’s ARK Invest for an eSports gamification loyalty startup without those two letters in the s

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